Marketing Higher Education

Author: Felix Maringe
Edition: 1
Binding: Paperback
ISBN: 0335220320

Marketing Higher Education: Theory and Practice

How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies? How has widening participation affected the marketing of HEIs? What kind of students do employers want in the twenty-first century? The marketing of higher education has become a natural consequence of the market in which HEIs are created and function. Download Marketing Higher Education: Theory and Practice from rapidshare, mediafire, 4shared. The shift from government grant to fee income, the homogenization of institutions under the title, 'University', the rhetoric of diversification and the realization of competition for students based on reputation and brand (academic and otherwise) has driven institutions to embrace the market. This book is unique in considering these matters as well its attempt to examine the relat Search and find a lot of education books in many category availabe for free download.

Marketing Higher Education Free

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